Developing a successful go-to-market strategy with Ally Akbarzadeh
Joining Georgia today is Ally Akbarzadeh. Ally has spent over two decades bringing great digital products to life, and has been fortunate enough to develop industry-leading B2C and B2B products. He has extensive experience in marketing products and is going to share his thoughts, opinions, and ideas on the importance of having a strong go-to-market strategy and how that ties into product strategies.
Ally talks about how building and launching brilliant products requires understanding and harmonizing an internal focus (the build) with an external focus (the launch). The go-to-market strategy captures how you will bring a specific new experience or series of new experiences to market.
In this episode we discuss:
✓ Aligning the product strategy with the marketing strategy
✓ Financial literacy
✓ If Product Managers need to be across P/L statements
✓ Who is responsible for paying for the problems that arise
✓ Advice for Product Managers entering a new market
Access the resources mentioned in this episode and connect with us…
Resources:
Harvard Innovation Lab GTM framework for startups https://vimeo.com/6085892[2] 29
HubSpot Go To Market guide https://blog.hubspot.com/sales/gtm-strategy
Product Marketing Alliance (https://www.productmarketingalliance.com/go-to-market/)
The Strategyzer collection makes the dark art of business strategy and value proposition design and makes them accessible.
The Visual Display of Quantitative Information
Connect with Ally:
https://linkedin.com/in/allyak
Connect with Georgia Hart:
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To join The Product Edge mailing list: https://theproductedge.com.au/
About your host, Jade Bennett
Having spent over 15 years helping Product leaders build high-performing teams across Asia Pacific and the UK, Jade understands how diverse and broad the Product Management sector is. Not only is she your host, but also the founder and owner of boutique talent agency, Middleton Executive, specialising in the recruitment of Product professionals across APAC, and is a self-professed Product Management geek.