How to become a more Data-Led Product Manager with Frank McKenna

In this episode, Georgia welcomes Frank McKenna, Chief Product Officer. Here, he discusses being ‘data driven’ which is still misunderstood by many in the same way that Agile development is/was. Very few decisions a product manager makes aren’t data-driven. In fact, for most product managers, they make data-informed decisions daily.

With an impressive 20 years of experience in Product Management, across a range of industries in the USA, Europe, and Australia, Frank shares his insights on how to navigate through the challenges of understanding Data.

In this episode we discuss:

✓    What it means to be data-led

✓    How Product Managers can learn to manage the complexities of data

✓    How to ensure Product Managers are using quality data

✓    Does putting data at the heart of everything, mean better decision making?


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Book: Business Model Generation by Alex Osterwalder & Yves Pigneur


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About your host, Jade Bennett

Having spent over 15 years helping Product leaders build high-performing teams across Asia Pacific and the UK, Jade understands how diverse and broad the Product Management sector is. Not only is she your host, but also the founder and owner of boutique talent agency, Middleton Executive, specialising in the recruitment of Product professionals across APAC, and is a self-professed Product Management geek.