How to conduct meaningful customer interviews with Scott Middleton

In this episode, Georgia caught up with Scott Middleton, Founder of Terem, where they spoke about Design Thinking and User-Centered Design Principles, and how they highlight the importance of understanding the needs, wants, and desires of their customers. It’s still surprising how often product folk don’t really speak to their customers..!

It was an absolute pleasure talking to Scott about how Product Managers can conduct meaningful customer interviews and how he helps product folk understand the “why” behind the “what” of the data.

In this episode we discuss:

✓    Why customer interviews are important

✓    How to prepare for and run customer interviews effectively

✓    Different interviewing techniques

✓    Effective interview questions to get the right data


Access the resources mentioned in this episode and connect with us…


  1. Integrity by Henry Cloud
  2. Profit Principle by Peter Fritz
  3. Four Steps to Epiphany by Steve Blank <= a step by step guide <= the research <= a webinar interview/discussion about this


We also have an upcoming webinar on customer research:


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About your host, Jade Bennett

Having spent over 15 years helping Product leaders build high-performing teams across Asia Pacific and the UK, Jade understands how diverse and broad the Product Management sector is. Not only is she your host, but also the founder and owner of boutique talent agency, Middleton Executive, specialising in the recruitment of Product professionals across APAC, and is a self-professed Product Management geek.