The importance of Product Storytelling and Product Narrative with Rob Crowder
Rob Crowder, Head of Product at Nutromics joined Georgia in this episode. They spoke about the importance of having a strong product narrative and the effect that has on customers.
Rob’s specialties are Product Development and Management, and he leads a talented team of technology and product people who share the same passion for revolutionising healthcare.
In this episode we discuss:
✓ The difference between a product story and a product narrative
✓ The outcomes of having a strong product narrative
✓ How and when to use a product narrative
✓ User journey mapping in product development
✓ Drawing everyone around the product concept
Access the resources mentioned in this episode and connect with us…
Resources:
User story mapping – Jeff Patton
Connect with guest:
https://www.linkedin.com/company/nutromics
www.nutromics.com.au
To join The Product Edge mailing list: https://theproductedge.com.au/
About your host, Jade Bennett
Having spent over 15 years helping Product leaders build high-performing teams across Asia Pacific and the UK, Jade understands how diverse and broad the Product Management sector is. Not only is she your host, but also the founder and owner of boutique talent agency, Middleton Executive, specialising in the recruitment of Product professionals across APAC, and is a self-professed Product Management geek.