How to conduct meaningful customer interviews with Scott Middleton

In this episode, Georgia caught up with Scott Middleton, Founder of Terem, where they spoke about Design Thinking and User-Centered Design Principles, and how they highlight the importance of understanding the needs, wants, and desires of their customers. It’s still surprising how often product folk don’t really speak to their customers..! It was an absolute…

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The challenges facing Women in Product with Pearly Yee

Middleton Executive is passionate about supporting and helping women in the product and tech community. We were incredibly excited to have Pearly Yee from Brainmates join us on The Product Edge to share her ideas and opinions on how we can help more women in the industry. Pearly has over 10 years of Product Management…

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How to better evaluate a new product idea with Steve Forbes

In this episode, Jade is joined by Steve Forbes, Co-founder of Xienta. Over the last 15 years, Steve has worked with some of Australia’s largest organisations such as NAB, ANZ, Telstra, and Aus Post to bring their ideas to life. Steve is passionate about building innovative products which deliver great user experiences and leverage new…

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